Buffer
Grow your audience on social media
Freemium
What it is
A multi-platform social media scheduling tool supporting 11 networks including Instagram and TikTok.
The solopreneur use case
Buffer is the simplest and cheapest way for solopreneurs to maintain a presence across multiple social platforms. At $5 per channel, it scales affordably as your channel count grows.
Pricing
| Plan | Price | Limit |
|---|---|---|
| Free | Free | 3 channels, 10 posts queued each |
| Essentials | $5/month | Per channel — unlimited queuing, analytics |
Pricing correct as of last review. Check Buffer's site for current plans.
Pros & cons
What works
- + Broadest platform support (11 platforms including Instagram and TikTok)
- + Free tier handles 3 channels with 10 posts each
- + AI assistant included in paid plans
- + Clean, simple interface
What to watch
- – Per-channel pricing adds up for multi-platform solopreneurs
- – Analytics less deep than Typefully for X-focused creators
- – Affiliate commission rate unconfirmed
Our verdict
Our verdict 4.2 / 5
Reviewed May 2026
Best multi-platform scheduler for solopreneurs who need Instagram and TikTok coverage. For pure X/LinkedIn focus, Typefully wins on writing experience.
Alternatives to consider
Typefully later (coming soon)